About

ALEKSANDRAVIKTOR is a contemporary brand founded in 2019 in Berlin by Aleksandra Jagdfeld.

It brings centuries-old craftsmanship into dialogue with modern design. Through one iconic wardrobe essential, the brand tells the story of fashion’s true origins — exploring heritage, artisanal skill, and the timeless conversation between past and present.

The Ikat fabrics used in ALEKSANDRAVIKTOR pieces are handwoven in Uzbekistan on ancient hand looms, carrying within them the rhythm and soul of generations of artisans.

Ikat is a traditional dyeing technique in which the pattern is created before the weaving begins. Threads are carefully tied and bound with a resist material — such as waxed thread or plastic — in specific areas before being dyed by hand. The bound parts resist the dye, forming the design. This processmis repeated with different colors to build complex motifs. Once dyed, them threads are woven together and the pattern reveals itself as the fabric takes shape. Because every step is done entirely by hand and the alignment of each thread must be precise, every piece of Ikat fabric is slightly different — distinguished by its soft, feathered edges, a true mark of authenticity. The resulting textiles are exceptionally delicate and narrow — only 45 cm wide — preserving the purity and precision of this centuries-old craft.day.

ALEKSANDRAVIKTOR does not only focus on the act of dressing on a superficial level, but also puts an emphasis on the ritual of wearing something that takes us on a journey — to a place, a feeling or a deeper sense of self.

Aleksandra’s goal is to have a voice in the era of fast fashion — to stand for authenticity, transparency, and
the beauty of a slower, more meaningful process. Every step of production is
open and traceable, celebrating the people and hands behind each garment.